Book Boss: your self-publishing power move
Your book is your legacy.
Your masterpiece.
Your movement.
And it deserves the Book Boss Experience – a high-level mentorship designed to take your completed manuscript from file to fabulous, with a bespoke launch strategy that’s as bold and brilliant as you are.
Why Book Boss?
Let’s be honest, babe: self-publishing can feel overwhelming. From finding the right cover designer, to nailing the perfect title, to navigating Amazon’s backend to planning a buzzworthy launch, the details pile up fast. That’s where I come in.
I’m your partner, strategist, and ultimate publishing hype woman. With over 300,000 books sold in ten languages, I’ve mastered the art of making a self-published book look and feel like a bestseller—and I’ll be with you every step of the way. You can read more about my story and qualifications below. But first…
Manuscript Magic
Your book is already powerful—let’s make it unputdownable.
Big-picture editorial feedback to strengthen your storytelling, refine your structure, and enhance your voice—without getting lost in the line edits.
Magnetic book title brainstorming—because the right title isn’t just a name, it’s your book’s first impression.
Exclusive recommendations for top-tier editors and proofreaders who will polish your manuscript to perfection.
Self-Publishing Simplified
You don’t have to figure this out alone—I’ve mastered the process so you don’t have to.
Seamless formatting guidance for print and eBook editions that look as good as they read.
Done-for-you book description—I’ll craft a compelling, sales-driven blurb that grabs attention and converts browsers into buyers.
Amazon & Beyond: We’ll optimize your keywords, categories, and metadata to ensure your book is discoverable, clickable, and ranking high.
Multi-Format Publishing
Your book deserves to reach every type of reader. So let’s make it available in all formats.
- Guidance for creating a stunning paperback, hardcover, eBook, and audiobook.
- Insider tips for producing and launching a professional-quality audiobook.
Pre-Launch Buzz
Build excitement and anticipation like the queen you are.
- Strategic Substack content to share sneak peeks and connect with your audience.
- A social media teaser campaign that leaves your readers begging for more.
- Guidance on pitching to podcasts, blogs, and influencers to amplify your reach.
Launch Day Playbook
Let’s turn your release day into an unforgettable event.
- A complete strategy for a social media takeover that grabs attention.
- Optimized Amazon book page with visuals and reviews that convert.
- Exclusive VIP content for your most loyal readers.
Post-Launch Power Moves
Keep the momentum alive well beyond your launch.
- Creative strategies to keep your book in the spotlight.
- Plans to leverage your book for media coverage, collaborations, and speaking opportunities.
MINDSET COACHING: OWN YOUR GLOW
Publishing a book is exciting and vulnerable. That’s why this program includes a mindset glow-up:
- Overcome the inner critic that tells you your story isn’t enough.
- Embrace your role as a published author and thought leader.
- Build unshakable confidence in your message and your impact.
MEET THE QUEEN OF SELF-PUBLISHING
aka The Woman Who Turned 19 Rejections Into a Global Bestseller
Cara Alwill is a bestselling author, empowerment coach, and creator of Cara Says It All, devoted to helping women amplify their voices and take charge of their stories. With over 300,000 books sold worldwide and translations in ten languages—including French, Chinese, Ukrainian, and Russian—her career exemplifies the power of self-belief and the impact of sharing your story.
After receiving 19 rejections from traditional publishers who claimed she didn’t have a big enough platform or a unique enough story, Cara took matters into her own hands and self-published her book Girl Code. It became a runaway success, dominating bestseller lists and outperforming traditionally published hits like #GIRLBOSS and Lean In. The book’s success eventually led to a six-figure deal with Penguin Random House, where she re-released Girl Code and published the highly acclaimed Like She Owns the Place.
While her time with a major publisher gave her invaluable insight into traditional publishing, Cara found the experience creatively stifling and chose to return to self-publishing. Her independent release of Girl on Fire in 2019 became another #1 bestseller and continues to break barriers for women worldwide. Most notably, the book has been embraced in underground translations by women in Iran, sparking a global movement of empowerment and resilience.
With nine bestselling books, a thriving six-figure self-publishing business, and countless success stories from women she’s coached, Cara is living proof that publishing your book on your terms can change your life and the lives of others.
Cara is also the host of the acclaimed Cara Says It All podcast (formerly Style Your Mind), which has garnered over 11 million downloads and been featured by Forbes and Oprah. She has been recognized in Entrepreneur, Success, Glamour, Marie Claire, and more as a thought leader in modern publishing and women’s empowerment.
Through her signature programs like Book Boss, Cara mentors women to craft impactful books, launch with confidence, and build publishing empires on their own terms. Whether coaching, speaking, or writing, Cara is passionate about showing women that their voices matter. And that their stories deserve to be heard.
Your Luxe, High-Touch Experience to Take Your Manuscript From File to Bestseller
I’m here to take you from overwhelmed and stuck to self-published and unstoppable. With my hands-on support, we’ll craft a self-publishing and launch strategy that’s as bold, brilliant, and boss as you are.
What's Included:
Weekly Check-In Calls: Dedicated one-on-one strategy sessions to tackle everything from manuscript edits to launch plans.
VIP Email & Text Access:Think of me as your on-demand publishing partner—available Monday through Friday for real-time feedback and brainstorming.
Access to My Exclusive Network: You’ll work with the best in the business, from editors to cover designers and formatters, personally recommended by me.
**Upon completing your application you will receive an email within 24 hours from Jennifer@TheChampagneDiet.com with next steps.
CLIENT LOVE:
Cara was amazing! I did a VIP call to get my book live. I tried for years to do traditional publishing and my intuition said “What would I do if it was easy?!” And I DMed Cara and said, “I am ready to be an author!”
We did a VIP call and in 90 minutes we smoothed out all my launch details & got my book live and now we are #1 release. Show Me How Easy It Is - is off to the races with ease and grace.
Cara was sooo helpful, insightful and celebrated me the whole way! She’s a literary genius and will def be back to do VIP work to keep publishing my message in the world. Thanks Cara for making it so easy. Feels on brand for this launch.
— Elizabeth Faye, Business & Trauma Informed Coach, Speaker, Author & Founder of The Vitality Project and Hair Love University
During one of the most deeply painful seasons of my life, I knew I needed top notch support for my life and business.
I know from years of experience in hiring coaches, experts and employees, if you want the best outcome, you invest and hire the best.
Cara blew me away immediately! Here I’ve been coached directly by Tony Robbins and Zig Ziglar, she blew them out of the water!
My podcast (ProjectME with Tiffany Carter) is now in the top 15% of all podcasts worldwide! We continue to hit record-breaking income months in my business. But, most of all and truly most importantly, I know I can accomplish all of my wildest dreams as I have support, the trust, and the guidance that I’ve been craving for years as a leader. Cara is my secret sauce.
— Tiffany Carter, Multi-Millionaire Entrepreneur and Podcast Host of ProjectME with Tiffany Carter
“If I could describe Cara in three words it would be: The real deal!!! She is a force. My coaching calls with Cara not only empowered me to make transformational shifts in my life/business, they gave me the permission I needed to know that I'm worthy, ready, and right on time. Cara will encourage you to be authentically you, keep you moving forward, and remind you that you have always been a Girl on Fire. If you are ready to level up, get a coach. And if you are looking for a coach, hire Cara ... and thank me later.”
— Judi Holler, Best Selling Author & Chief FearBOSS
“Working with Cara was one of the best experiences of my life and career. After having hit multiple 6-figures in my business, I kept wondering why things still felt “off” or “difficult.” I *should* have been on top of the world…but I wasn’t. I had no inspiration for writing social media/email content, I was constantly worried about reaching my end of year goals, and the pressures of having a perfect, well-known personal brand were looming over my head. That’s why I decided to work with Cara–as both a Business Mentor & Life Coach. During our time together, she helped me go from frustrated and burnt out, to confident and carefree. Content comes so much easier now and I stopped caring what other people thought about my business. I only create from a place of excitement and fun…and the pressure to be “perfect” is definitely gone. If you’re someone trying to balance business with mindset, you need Cara. Don’t wait another minute.”
— Rachel Spencer, Business Coach & Strategiest
I spent a large amount of my adult life just “figuring it out” and it worked pretty well until it didn’t. The moment I decided to pull the trigger on private coaching with Cara, there was a shift in my universe. She provides a listening ear while also hitting you with reality and truth. Her insight and coaching have helped me not only reach new levels professionally, but she’s helped me actually enjoy the life I’ve built. If you’re lucky enough to get the chance to work with Cara, I suggest you jump at the opportunity!
— Lauren Taylor, Lawyer
“My business was thriving but busy and I was on the road to burnout. Cara helped me so much internally, and the external results were pretty immediate. She helped me choose faith, choose myself, create and implement boundaries, and choose happiness over hustle. Her constant attention to individuality and support in her clients, and herself, doing things their own way, not in a cookie cutter way or anyone else's way.”
— Leah Gervais
“Coaching with Cara has helped me feel more confident and trust myself more. While working with her I was able to launch my podcast and now I'm launching a physical product. I wouldn't have been able to do that on my own, having Cara's coaching made it possible for me to do the things I never thought I could. She taught me how to choose my own stage rather than wait for being chosen. I was always doubting and second-guessing myself. I was following a rule book for my business. I was following the strategies big business coaches were putting out there. Those strategies didn't align with me and therefore I didn't feel good about them and there was not much progress in my business. And I wasn't following my passion and my heart. The confidence I gained in trusting myself and choosing myself. I loved how she showed me not to follow a rule book and do what lights up my heart. I remember on one of the calls she told me "Soni I see so much passion in your eyes when you talk about your project, follow that passion and don't worry about the how."
— Soni Pelty
“This was my second time doing private coaching with Cara, and I would hire her again in the future. Before working with Cara this time, I was putting together my coaching membership which focuses on supporting women in law, and I also run my own law firm. I knew Cara would be the perfect support for the membership creation process, because I needed confidence boosting as I put this new offering out into the world. I was able to successfully launch my membership and it's going strong. I will be working on my first book during the second half of 2021 and wouldn't hesitate to recommend Cara to any business owner or woman that needs life coaching. Before I met Cara, I had plateaued at my law firm job and didn't know what I wanted to do next. Once I came across her writing and content, my mind was opened to the possibility of running my own business. I had never even considered it as an option for myself. Honestly, I thought I wasn't smart or strong enough to do something like that. Now, fast forward 3 years later, I have a law firm with 5 employees, and a coaching business for lawyers with a membership, and a large online following on LinkedIn. I've been published in the Wall Street Journal which was a dream come true. Cara is truly who I have to thank for the trajectory of my life, and I'm so grateful to her each day.
I loved how Cara listens and doesn't push her opinions on you. She allows you to find the answers yourself. After sessions with Cara, I didn't feel drained, which is super rare - she is a confident, supportive, patient coach that allows you to decide and isn't pushy at all.”
— Katie Lipp
“Before working with Cara, I was following a one size fits all model of entrepreneurship which most definitely didn't feel aligned with my goals and specific desire for impact. Working with Cara helped me to understand that I don't have to do business the way other people do it. I gained my confidence in breaking the mold and stepping into a way of sharing my mission that was unique to me and my community. Cara also supported me to finish and launch my second book. I loved how I felt held and supported through every challenge, decision and pivot.”
— Melody Pourmoradi
“I had the ABSOLUTE JOY of getting to have my first 90 minute consulting/strategy session with Cara Alwill yesterday and it LIT MY SOUL ON FIRE. If you have the opportunity to book some time with this fabulous woman- DO IT. I am so excited and so ready to get my first book #ConfessionsOfAHighStrungWoman out to the world!!! I have NEVER done anything like this before coaching/consulting wise and it was worth every penny!!!!”
— Abbi Walker, Recording Artist/Social Media Consultant/Author
Working with Cara was an absolutely empowering experience. Both for me and for my business. I was in a very difficult transition where I had recently lost my full time job and was moving back into coaching again full time, for the first time in years. And I felt like a fish out of water.
I knew how I wanted to help people, but I didn't quite know how to articulate it in a meaningful way that would truly resonate with my audience. And I had all these 'rules' in my head that I had picked up from other coaches, of what good and effective messaging sounded like. All of which did not resonate for me at all, and I just could not get behind. As a result, my messaging was making me feel incredibly small. So much so, that I was uncomfortable even sharing it.
Along came Cara, and now I have powerful messaging on how it is that helps my ideal audience. Messaging that I am excited to share and that I can truly get behind. I also have an irresistible sales page for my offer that is a hit with my ideal audience. And most importantly, I have the confidence to get out there and help them in the way that I was born to help them. And that to me is the most empowering feeling.
If you are thinking about doing a one on one with Cara but are on the fence about it, do it. I promise you, you won't regret it.
Whatever it is, the way you tell your story online can make all the difference.
— Maria Rei - Radical Self-love Leader + Relationship Mentor
Cara helped me in so many ways from just one POWERFUL session. After our call I felt so much more confident and was excited to work on my business - I was even hired as an astrologer and 1:1 coach at the coaching school that I attended. Through Cara's coaching I finally took the leap and started my own podcast, Christina Explains It All! Starting a podcast always felt hard, overwhelming, and like a lot of work but Cara helped me to see that I can release that pressure to do what feels intuitively right for me.
— Christina King, Certified Life Coach