Here’s the truth, babe. People pay for your vibe + energy first, and your product second.
And that’s the #1 thing people get wrong when it comes to branding. It's not just about having the best product or service and knowing how to sell it. It's about cultivating a VIBE that people crave. It's about creating an ENERGY that people miss when it's gone. It's about building a universe that people want to be aligned with, so much so that they come looking for ways to be a part of it.
Any time I launch something, I receive messages like this:
"I'm joining your program! I need your vibes!"
"I signed up. I need Cara energy!"
"I want to do all of your courses. Which one should I do first?"
Your personal brand is the single most important thing in your business. When you have a strong brand, you aren't constantly selling. You're just vibing. And people are magnetized to you.
The best and worst thing about our world today? Anyone can create a personal brand. There is undoubtedly more opportunity than ever to be successful. But there is also undoubtedly more noise. But when you understand how to cut through that noise, and most importantly, what converts attention into actual sales, you win.
I'm teaching you exactly how to do this and so much more inside of ICONIC.
Right now, your mind is probably telling you things like:
“I know I’m meant for more. I just don’t know where to start. It’s all so overwhelming.”
“My life is too boring, nobody will find me that interesting…”
“It seems like there are so many people already doing what I want to do, everything seems so saturated. Maybe I waited too long.”
“I’m kind of introverted and shy, not really a stand out person. Everyone online seems so dynamic.”
Here's the thing about creating a powerful personal brand and becoming an established name: when you create a stand out unique brand, the market is never too saturated. In fact, your competition becomes irrelevant.
Creating a powerful brand it's not something you can outsource. It's not something you hire someone to do for you. It's not just about the colors of your website, how pretty your Instagram looks, or your sales page copy.
It's about stepping into your power, becoming the woman you truly want to be (spoiler alert: you already are her), and owning your truth.
And when you finally step into that power, you become a magnet for high-paying clients who look to you time and time again for what they need.
Being ICONIC doesn’t require you to be jet-setting the world or hitting the city ever weekend with your hot, Instagrammable friends. (Fun fact about me, I’m actually kind of a homebody and most nights I’m sitting on my couch in NYC in my PJs watching Sex & The City re-runs eating take-out vegan Chinese food).
Creating an ICONIC brand requires you to be exactly who you are while owning it, showing it in your own unique way.
You can be ICONIC while sitting around in sweats with unwashed hair.
You can be ICONIC while sitting in first class en route to Paris.
You can be ICONIC while sitting in your cubicle staring blankly at your laptop while trying to come up with your next big idea.
You can be ICONIC while finalizing the cover of your next best selling book.
Being ICONIC about cutting through all the BS, learning how to trust your gut, and put yourself out there with clarity, confidence, and certainty.
Embodying your personal brand is as much about energy as it is about strategy. I'm going to teach you both.
I've been doing the work I do and truly living my brand for the past 16 years. Without a publicist, or a marketing team, or advertising. And in that time, I have created a worldwide movement that has reached women from Japan, to Australia, to Afghanistan and everywhere in between.
I have created an empire of self-published books that have been translated in 10 languages and counting (I was most recently flown to Paris for a book signing to celebrate the French translation of my book Girl on Fire).
I've landed a six-figure, double book deal with Penguin Random House.
My work has been featured in major media outlets like Forbes, Oprah Daily, Success magazine, INC, Entrepreneur, Glamour, Cosmo, and so many others (all organically, I might add).
My podcast has reached over 11 million listeners and is recommended by Oprah.
I have created a wildly fulfilling, joyful, and successful life, and I earn a ton of money doing work that lights me the F up.
And all of this has happened because of my unique approach to truly embodying my brand, moving through the world with certainty, and living and breathing my work day in and day out.
if you want to:
>> Crystallize your brand vision and message so you no longer feel overwhelmed, blocked, or stuck.
>> Create an addictive personal brand that converts followers into paying clients who come back to you again and again
>> Tap into your unique essence and create what you want to create, not what you think you should create.
>> Raise your prices, ask for the sale, and share your offerings and products with passion and certainty.
>> Check your f*cks at the door and cultivate the confidence to be the ICONIC woman you are meant to be.
>> Raise your vibration, set a new standard for yourself and your work, and establish new beliefs around what is possible for you.
Then ICONIC is for you.
I'm taking my 20+ years of experience in digital media, marketing, and brand building and my decade+ of coaching experience and pouring it all into this beautifully powerful program. Together, we will work on amplifying your mindset and strategizing your business so that you can feel really f*ing good about the work you're doing and the legacy you're creating in the world. I will help you call in more cash, and more aligned clients and opportunities. I will show you what it takes to become a well-known name in your industry and beyond.
I'm teaching you everything I know. Because if there is one thing I believe, it's that we all deserve a seat at the table. Success is not limited. Your voice is needed. When one woman succeeds, it is her duty to lift another woman up and guide her to find her own version of success.
That is my life's work. My mission every single day. What gets me out of bed in the morning and keeps me going.
I believe in sisterhood. I believe in women becoming FORCES in this world. I believe you have it in you to live a fully-expressed, rich, creative life of freedom and purpose.
ICONIC is me taking you on that journey.
if you’re tired Of:
Feeling lost in the sauce
Playing small + silencing yourself
Watching others have a version of the life you’re craving
Your own excuses instead of just doing the damn thing
Then I can 100% say with complete platinum blonde confidence that ICONIC is a must-do program for you.
The life you want requires you to step through your fears, there’s no other way around it. It will be uncomfortable at times, but it will absolutely be worth it.
THE WOMEN WHO HAVE GONE THROUGH ICONIC HAVE:
- Started earning consistent 5 figure months
- Published books
- Launched podcasts
- Landed media appearances on both TV and digital press
- Dramatically increased their confidence and belief in themselves
- Began calling in high level clients who are dying to pay them
- Started playing bigger, owning their "extra" and stepping outside their boxes
And they did this all in their own unique and ICONIC way...
CALL SCHEDULE + CONTENT
All calls will be recorded live. You are welcome to attend live to ask questions, but it’s not necessary. You will get lifetime access to this program.
Week 1 - CRYSTALLIZE + BECOME OBSESSED WITH YOUR VISION
TUESDAY AUGUST 20 @ 7 pm et
Week 1 is all about your big vision. Before you can call in what you want in both life and business, you’ve got to get clear on what that is. In Week 1, you will learn my signature method of cultivating the vision for your dream lifestyle, creating your brand mission statement, and clarifying your message to the world. I will share powerful exercises that help you cut away the fluff, remove any limiting beliefs that may be standing in the way about what you think is possible for you, and hone in on your unvarnished truth as an ICONIC woman. The goal for Week 1? Become OBSESSED with what you have to offer.
Week 2 - RICH BITCH VIBES ONLY: UNLOCKING ABUNDANCE IN YOUR BIZ + LIFE
TUESDAY AUGUST 27 @ 7 pm et
Week 2 is all about the uplevel. Now that your vision is crystallized, we'll work on establishing mindset shifts and new ways of thinking to help you up your confidence and become a magnet for your ideal clients, higher income, a more magnificent life, and juicier opportunities. We’ll release old stories, people, and habits that do not elevate or energize you. We'll work on your mindset around pricing and charging what you're worth so that you can step out of the vibe of desperation and start creating and attracting from a place of pure abundance and certainty. It’s time to become a Rich Bitch. The goal for Week 2? Revamp your offers + pricing and get behind it all with confidence.
Week 3 - UNLEASH YOUR INNER ARTIST: CREATING ART NOT CONTENT
TUESDAY SEPTEMBER 3 @ 7 pm et
Week 3 is all about shifting the way you view yourself. You’re now an ARTIST, baby. It’s time to stop creating content the way you’ve been taught and start channeling your inner muse so you can create from your heart. It’s 2024 and people are onto all the cookie cutter strategies that might have worked in the past when it comes to showing up online, but they just don’t work anymore. Authenticity is truly everything and it’s an art. I will teach you everything I know about how to share your truest self while maintaining your integrity and touching your audience in a way that makes them trust you, love you, and ultimately pay you for your work. The goal for week 3? Create at least 1 piece of new content that reflects who you are becoming — not who you were.
Week 4 - BE SEEN: STOP WAITING FOR A SEAT AT THE TABLE AND THROW YOUR OWN PARTY
TUESDAY SEPTEMBER 10 @ 7 pm et
If I know how to do one thing right, it’s put myself out there. In Week 4, I’m giving you the tools to confidently ask for what you want — whether it’s landing that big speaking gig, filling up your program, or pitching yourself to the media, I’ve got you covered. It’s time to stop waiting for a seat at the table and instead throw your own damn party! This week is all about learning how to choose yourself, promote your work with excitement, and identify the ways in which you want to show the world who the F you are. And when you begin choosing yourself, everyone starts chasing you. The goal for Week 4? Identify the thing you’ve been too scared to do and put a plan in place to do it.
Week 5 - ICONIC CONFIDENCE: CHECK YOUR F*CKS AT THE DOOR
TUESDAY SEPTEMBER 17 @ 7 pm et
The one thing that holds most women back from changing the world? Worrying about what anyone thinks about them — especially strangers on the internet. I’ve been gossiped about, shit talked, and given one-star reviews by trolls online. At the same time, I’ve been praised by Oprah Winfrey’s magazine and told by women in the midst of war that my books have given them the strength to keep going. With great influence comes all sorts of opinions, and the only one you need to be concerned with is the one you have of yourself. This week we’re doing some heavy reprogramming so that you can feel confident showing up as your most ICONIC self. The goal for week 5? Say something bold. Whether it’s a post, an email, a podcast etc., you’re going to share your strong opinion and we’re going to cheer you on as you do it.
All calls will last approximately 60-90 minutes and will be recorded and sent to you to keep forever.
WEEKLY ASSIGNMENTS
Each week, you will receive digital worksheets and assignments so that you can put the concepts I'm teaching into action.
I WANT IN!
VIP Pay-In-Full
PLUS get a PRIVATE one-on-one session with Cara
$2444 $1444
OR
3 monthly Payments of $838 $555
(Please note, you will be charged your first payment today, and your next payments will occur on the same date each month)
OR
9 monthly Payments of $309 $197
(Please note, you will be charged your first payment today, and your next payments will occur on the same date each month)
By purchasing ICONIC you are agreeing to the purchase terms and conditions
ENROLLMENT DETAILS:
Upon enrollment, you will receive an email with all the details you need to know including a log-in to your member dashboard which will include our call schedule, Zoom links, and access to our private Facebook group. If you do not receive this email, please email Jennifer@TheChampagneDiet.com with your full name.
Please note: We do not offer refunds on digital products. Once you enroll in this course, you cannot be refunded.
WHAT YOU WILL EXPERIENCE in iconic:
>> Learn how to launch, expand, or take your brand and business to the next level by getting clear on your vision and creating powerful content that converts followers into superfans into people who are dying to pay you big bucks.
>> Elevate your vibration and establish new beliefs around what is possible for you.
>> Put yourself out there without the fear of judgement or rejection.
>> Redefine what success looks and feels like to you. Decide what you are available for in your life and your business.
>> Gain total clarity on your message so you no longer feel overwhelmed, blocked, or stuck when creating content + attracting clients.
>> Let go of the old stories, people, and habits that do not elevate you, energize you and support your growth.
>> Raise your prices, ask for the sale, and share your offerings and products with passion and certainty.
>> Influence the conversation people are having about you + establish authority in your industry to gain clients and opportunities.
>> Truly know your worth, what you bring to the table, and develop the discernment to know what serves you and what does not in your life and your business.
>> Tell your story through content that sticks and gets engagement (social media, podcast, books, guest appearances, blogs, whatever lights you up).
>> Tap into your truest essence and fully embody the woman you know you're meant to be.
WHAT'S IN THE COURSE:
5 weeks of live, interactive calls covering all topics mentioned above including live Q&A and hot seat coaching. This is more than a course. It is a live workshop where you get to meet me as well as the other members and engage with everyone in real time. You will have my eyes on your life and your business and the chance to pick my brain, ask me questions, and collaborate with me on your dreams.
Digital companion workbooks for each week including journal prompts, homework assignments, and inspirational mantras to keep you going.
If you can't make the live calls, the replays will be delivered to you directly after. You can ask me questions inside of our private Facebook group as well. You will have lifetime access to all content.
A powerful sisterhood of like-minded, supportive, ambitious women who are all on a mission to create their best lives and businesses.
A private Facebook group for connecting beyond the calls, networking, and cultivating new friendships. The group will remain open forever.
VIP BONUS FOR PAY-IN-FULL STUDENTS:
Pay in Full students will receive $1000 OFF. Plus receive a private 30-minute one-on-one session with Cara.
I WANT IN!
VIP Pay-In-Full
PLUS get a PRIVATE one-on-one session with Cara
$2444 $1444
OR
3 monthly Payments of $838 $555
(Please note, you will be charged your first payment today, and your next payments will occur on the same date each month)
OR
9 monthly Payments of $309 $197
(Please note, you will be charged your first payment today, and your next payments will occur on the same date each month)
By purchasing ICONIC you are agreeing to the purchase terms and conditions
ENROLLMENT DETAILS:
Upon enrollment, you will receive an email with all the details you need to know including a log-in to your member dashboard which will include our call schedule, Zoom links, and access to our private Facebook group. If you do not receive this email, please email Jennifer@TheChampagneDiet.com with your full name.
Please note: We do not offer refunds on digital products. Once you enroll in this course, you cannot be refunded.
I WANT IN!
VIP Pay-In-Full
PLUS get a PRIVATE one-on-one session with Cara
$2444 $1444
OR
3 monthly Payments of $838 $555
(Please note, you will be charged your first payment today, and your next payments will occur on the same date each month)
OR
9 monthly Payments of $309 $197
(Please note, you will be charged your first payment today, and your next payments will occur on the same date each month)
By purchasing ICONIC you are agreeing to the purchase terms and conditions
ENROLLMENT DETAILS:
Upon enrollment, you will receive an email with all the details you need to know including a log-in to your member dashboard which will include our call schedule, Zoom links, and access to our private Facebook group. If you do not receive this email, please email Jennifer@TheChampagneDiet.com with your full name.
Please note: We do not offer refunds on digital products. Once you enroll in this course, you cannot be refunded.
CLIENT LOVE
“During one of the most deeply painful seasons of my life, I knew I needed top notch support for my life and business.
I know from years of experience in hiring coaches, experts and employees, if you want the best outcome, you invest and hire the best.
Cara blew me away immediately! Here I’ve been coached directly by Tony Robbins and Zig Ziglar, she blew them out of the water!
My podcast (ProjectME with Tiffany Carter) is now in the top 1% of all podcasts worldwide! We continue to hit record-breaking income months in my business. But, most of all and truly most importantly, I know I can accomplish all of my wildest dreams as I have support, the trust, and the guidance that I’ve been craving for years as a leader. Cara is my secret sauce.“
— Tiffany Carter, Multi-Millionaire Entrepreneur and Podcast Host of ProjectME with Tiffany Carter
IG: @projectme_with_tiffany
“I spent a large amount of my adult life just “figuring it out” and it worked pretty well until it didn’t. The moment I decided to pull the trigger on private coaching with Cara, there was a shift in my universe. She provides a listening ear while also hitting you with reality and truth. Her insight and coaching have helped me not only reach new levels professionally, but she’s helped me actually enjoy the life I’ve built. If you’re lucky enough to get the chance to work with Cara, I suggest you jump at the opportunity!”
— Lauren Taylor, Lawyer
@laurentaylorlaw
“My business was thriving but busy and I was on the road to burnout. Cara helped me so much internally, and the external results were pretty immediate. She helped me choose faith, choose myself, create and implement boundaries, and choose happiness over hustle. Her constant attention to individuality and support in her clients, and herself, doing things their own way, not in a cookie cutter way or anyone else's way.”
— Leah Gervais
“If I could describe Cara in three words it would be: The real deal!!! She is a force. My coaching calls with Cara not only empowered me to make transformational shifts in my life/business, they gave me the permission I needed to know that I'm worthy, ready, and right on time. Cara will encourage you to be authentically you, keep you moving forward, and remind you that you have always been a Girl on Fire. If you are ready to level up, get a coach. And if you are looking for a coach, hire Cara ... and thank me later.”
— Judi Holler, Best Selling Author & Chief FearBOSS
“Working with Cara was one of the best experiences of my life and career. After having hit multiple 6-figures in my business, I kept wondering why things still felt “off” or “difficult.” I *should* have been on top of the world…but I wasn’t. I had no inspiration for writing social media/email content, I was constantly worried about reaching my end of year goals, and the pressures of having a perfect, well-known personal brand were looming over my head. That’s why I decided to work with Cara–as both a Business Mentor & Life Coach. During our time together, she helped me go from frustrated and burnt out, to confident and carefree. Content comes so much easier now and I stopped caring what other people thought about my business. I only create from a place of excitement and fun…and the pressure to be “perfect” is definitely gone. If you’re someone trying to balance business with mindset, you need Cara. Don’t wait another minute.”
— Rachel Spencer, Business Coach & Strategiest
“Before working with Cara this time, I was putting together my coaching membership which focuses on supporting women in law, and I also run my own law firm. I knew Cara would be the perfect support for the membership creation process, because I needed confidence boosting as I put this new offering out into the world. I was able to successfully launch my membership and it's going strong. I will be working on my first book during the second half of 2021 and wouldn't hesitate to recommend Cara to any business owner or woman that needs life coaching. Before I met Cara, I had plateaued at my law firm job and didn't know what I wanted to do next. Once I came across her writing and content, my mind was opened to the possibility of running my own business. I had never even considered it as an option for myself. Honestly, I thought I wasn't smart or strong enough to do something like that. Now, fast forward 3 years later, I have a law firm with 5 employees, and a coaching business for lawyers with a membership, and a large online following on LinkedIn. I've been published in the Wall Street Journal which was a dream come true. Cara is truly who I have to thank for the trajectory of my life, and I'm so grateful to her each day.
I loved how Cara listens and doesn't push her opinions on you. She allows you to find the answers yourself. After sessions with Cara, I didn't feel drained, which is super rare - she is a confident, supportive, patient coach that allows you to decide and isn't pushy at all.”
— Katie Lipp
“Coaching with Cara has helped me feel more confident and trust myself more. While working with her I was able to launch my podcast and now I'm launching a physical product. I wouldn't have been able to do that on my own, having Cara's coaching made it possible for me to do the things I never thought I could. She taught me how to choose my own stage rather than wait for being chosen. I was always doubting and second-guessing myself. I was following a rule book for my business. I was following the strategies big business coaches were putting out there. Those strategies didn't align with me and therefore I didn't feel good about them and there was not much progress in my business. And I wasn't following my passion and my heart. The confidence I gained in trusting myself and choosing myself. I loved how she showed me not to follow a rule book and do what lights up my heart. I remember on one of the calls she told me "Soni I see so much passion in your eyes when you talk about your project, follow that passion and don't worry about the how."
— Soni Pelty
“I had the ABSOLUTE JOY of getting to have my first 90 minute consulting/strategy session with Cara Alwill yesterday and it LIT MY SOUL ON FIRE. If you have the opportunity to book some time with this fabulous woman- DO IT. I am so excited and so ready to get my first book #ConfessionsOfAHighStrungWoman out to the world!!! I have NEVER done anything like this before coaching/consulting wise and it was worth every penny!!!!”
— Abbi Walker, Recording Artist/Social Media Consultant/Author
LET'S DO THIS!
VIP Pay-In-Full
PLUS get a PRIVATE one-on-one session with Cara
$2444 $1444
OR
3 monthly Payments of $838 $555
(Please note, you will be charged your first payment today, and your next payments will occur on the same date each month)
OR
9 monthly Payments of $309 $197
(Please note, you will be charged your first payment today, and your next payments will occur on the same date each month)
By purchasing ICONIC you are agreeing to the purchase terms and conditions
ENROLLMENT DETAILS:
Upon enrollment, you will receive an email with all the details you need to know including a log-in to your member dashboard which will include our call schedule, Zoom links, and access to our private Facebook group. If you do not receive this email, please email Jennifer@TheChampagneDiet.com with your full name.
Please note: We do not offer refunds on digital products. Once you enroll in this course, you cannot be refunded.
With 20 years of experience in digital media, Cara Alwill is passionate about creating powerful content that changes lives. She got her start in the music industry in 2000, where she worked in digital marketing for artists like Alicia Keys and Maroon 5. She later moved on to MTV, where she spent 8 years in digital advertising managing multi-million dollar ad campaigns for brands like Cover Girl, Kraft, and others.
Cara has spent over 15 years in the creative space building her own brand based on her popular blog, The Champagne Diet. She has turned that blog into 9 bestselling books including the worldwide sensation Girl Code, a top-rated podcast called Style Your Mind with over 11 million unique downloads that has received high praise from media outlets like Forbes, and a successful coaching practice where she helps other women entrepreneurs hone their unique voice and become leaders in their industries. Cara has been featured in Forbes, Success, Entrepreneur, INC, and many more media outlets, and is a highly sought-after speaker.
As an early voice in the female-driven movement, Cara continues to be a leader in the space, liberating women to trust their intuition and create their own opportunities. She empowers her readers to stop waiting for their big break and, instead, to publish their own books, start their own podcasts, host their own panels and design their own clothing lines; whatever their desires are.
Cara’s books have been translated into multiple languages such as Russian, Chinese, Portuguese, Mongolian, and Vietnamese and others. Her message continues to transcend cultures and break barriers for women across the globe.
Cara holds multiple professional coaching certifications from the ICF-accredited World Coach Institute including CPC (Certified Professional Coach), CLC (Certified Life Coach), CWC (Certified Wellness Coach), and CCMC (Certified Coach Master Class) and loves working with motivated women on the edge of change.